JOSHUA TREE VOICE SPOTLIGHT:
Jeff Day, Graphics Guru: I met Jeff in early 2015 where I worked for FG Creative, a dynamic and busy boutique ad agency in Palm Desert, California. With over a decade long background in ad sales and marketing, having worked with graphics departments from the Los Angeles Daily News to national direct mail magazines, I was immediately impressed with his work. With a firm grasp on ad messaging priorities, he demonstrated a simultaneously mathematical and creative brain as exhibited in the multiple campaigns he designed for a huge variety of clients from hospitals, accounting firms, city organizations, and non-profits to rock and roll graphics for music venues. Equally impressive was the speed at which he could turn around great pieces of graphic art in a short time. It was always sad when clients would come back with changes that I felt killed the creativity that I saw in his original designs. So when Joshua Tree Voice was only a vision, Jeff was one of the first people Ray and I met with. To my delight, he was deeply invested in the success of JTV from the get go. And I knew things would be better if I just let him design to his heart’s content. All I have to do is give general, organized direction, and stay out of the way. He’s tolerated me and my deadline pressures like a champ, and without him, I don’t think we’d all be experiencing the magic we get to dive into every month. On top of that, Jeff is one of the best single dads I’ve ever had the pleasure of watching over the years. His daughters are everything to him. I am literally surrounded by the best of the best.