By Ed Heethuis
Photo Credit: Sandra Goodin
Entering the Joshua Tree Distilling Tasting Room for the first time, the fluorescent pink neon behind the bar completely gave the impending experience away. The sign, perched against its violet background, welcomed Joshua Tree Voice publisher Lisa Morgan and me with a simple message; ‘Here to Raise Your Spirits’. We were immediately greeted by Founder and CEO, Paul Chakalian, and Chief Operating Officer, Keith Anderson; the wizard at keeping the entire operation humming.
“When I was a kid”, began Paul, “I was always crazy bored. I just wanted to build and create things. Sometimes, my Dad would take me along to Home Depot and he would let me buy random things just to keep me occupied. I spent a lot of time in the garage creating crazy stuff. I treated food the same way when I started cooking for myself and discovered that cooking was another fun, creative process.“